Mango has created a unique brand for itself in India, something that similar rivals brands have failed miserably in this geography. India is a tough market to crack and Mango has showed some positive results here.
Various reasons can be attributed for this, including focus on distribution (both online & offline), keen understanding of local needs without being too intrusive. Another great feature of Mango has been their body positive inclusiveness. Violeta, a brand by Mango, focuses on plus size fashion and is very much active in India.
We had a quick look at their Spring-Summer 2017 collection. For more details, you can visit: http://shop.mango.com/IN/plussize
The focus has been on astounding Jeanswear this season and we were simply bowled. Check for yourself all of their designs.
Tania Jeggings High-waist
This high-rise fit in super elastic fabric adapts perfectly, enhancing the silhouette and streamlining the waist.
The jeans that fit your figure best; the leastic waist make them extremely comfortable. You won’t want any others!
Andra SuperSlim Low-waist
This skinny fit is tighter at the helm and adapts to the shape of your legs from top to bottom; also, its low waist and different finishes make them the most casual jeans.
Alexandra Super slim
An addictive model that fits like a glove: with its tighter cut, ideal for completing the perfect outfit.
Mariah Push Up
The push-up effect and its shorter hem make it an on-trend garment that also enhances a woman’s figure
It is the foolproof fit: it adapts by enhancing the silhouette and its multitude of washes makes it suitable for any outfit.
The on-trend cut which is becoming a must-have; it gives the optical effect of making your legs longer while adding a 70s air.
The timeless classic your wardrobe needs; the straight cut is ideal for any occasion.
A unique fit especially designed to adapt to curvier silhouettes.
Comfortable and stylish jeans, with a shorter rise and a slight baggy style, made from 100% cotton.
Comfy Comfort Denim
Jeans which combine a carefree air of denim with an ultra-comfortable fabric, direct to your list of favorites.
Tux Mom Jeans
Different 90’s-inspired jeans with a common fit: tight at the waist, straight cut and the thighs and narrower at the leg; cool with a nostalgic air.
Jandri Flare Crop
Revealing your ankles has never been so flattering; in bootcut or flare version, they are perfect for adapting to this trend.